Greetings, traveler. This time, we reach out to you with a project that is a little more personal rather than brand-focused. However, don’t be mistaken, the video mentioned here was forged with the same essence that lies deep within the core of 0CCULT. Bonus points if you notice the product placements while watching this video essay… HELL ON EARTH is a deep dive into the history and cultural significance of demons from a trend analysis lens, exploring how these archetypal figures have evolved in the collective psyche throughout history, mythology, and psychology. From ancient mythological roots to their re-emergence in modern zeitgeist, this video examines how demons have transformed from symbols of fear into tools of personal branding, identity, and...
Hello, fellow reader. If you ended up here, you probably have good taste in fashion, but more importantly, it is likely that you are a curious soul eager to learn more about the themes underneath the designs we released in our first-ever collection. Thus, without further ado, I present to you: The Good, The Bad, and The Ugly. In this collection, I wanted to give a piece of the truth of life through my designs. The collection features three graphic tees and one custom tee. Each of these designs was photographed, edited, and created by me. This collection of Tees has flashy graphic images that were designed to capture and captivate the attention of others. By doing this, the person...
In this blog post, I want to talk about what is planned for 0_CCULT in the future and why you should be a part of the 0_CCULT family. I will briefly explain some short-term plans I have for the brand. Perhaps I will also try to get you to follow us on socials. If you read the A0I blog posts part-I and part-II, you know we never gave a release date for the first upcoming collection. That was intentional because as I explained before, the collection is still in the early stage. For better exposure and seasonal preferences, I believe the most appropriate time to release the collection would be in the Fall season. Even though the release date seems...
Welcome! In this blog post, I will talk about House and Techno's influence on me and 0_CCULT. If you ever ask me, I would say music is the most wonderful thing in the world. If I didn’t have this much love and passion for music, I would probably never found 0_CCULT. But luckily here we are, watching a DJ mix two things he loves the most, fashion and music. Music was always a part of my life since I was a little kid but in time, casually listening to 2-3 songs turned into diving deeper into subgenres of music and learn more about the techniques used, history, and messages. After a point, I was inseparable from music. I can’t think...
Welcome back to the 0_CCULT Blog. In this blog post, I will talk about the most recent marketing campaign we pulled as 0_CCULT. I will explain the thought, inspiration, and business strategy behind this campaign. So, (spoiler alert) stick around if you are interested to learn about Guerrilla Marketing. Let’s dive into it! Long ago, I ordered a large batch of 0_CCULT stickers to give away free with each T-shirt order. To be honest, I ordered a little bit extra so I had lots of spare stickers. I always had the idea of spreading the 0_CCULT by QR code stickers but at first, I wasn’t thinking of putting them around out in public places. When I noticed the excessive...
